Strategy

The KTM Industries Group is a leading European vehicle group with a strategic focus on the global sports motorcycle segment and the automotive high tech components segment. With its worldwide renowned brands KTM, Husqvarna Motorcycles, WP and Pankl the group is among the technology and market leaders.

Within the group there is a high degree of technological network, which is, in this form, unique in Europe. Strategic partnerships at an operational level strengthen the competitiveness in our respective markets.

In its core strategies the KTM Industries group focuses primarily on the following growth strategies:

  • Organic growth in all core areas, through further expansion of market share and global growth;

  • Positioning in related market segments;

  • Focus on emerging markets;

  • Technology leader in the area of electromobility (zero emission) for two-wheeled and lightweight vehicles;

  • Transition of the racing technology into the automotive premium serial area (small series);

  • Development of strategic partnerships.

 

KTM Husqvarna WP Pankl Kiska   Best of austria